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The first time I heard about Marcus Buckingham was two days ago when I received an email telling me about the forthcoming launch of his new book The Truth About You: Your Secret to Success.

The email is also says Marcus is a New York Times best selling author and provided a link to his website. The website is very nice and professional but as with all such websites there’s hype and everything is very bias in favor of the owner or his products.

I did some googling before I delve further into the site. I came up with some surprising info about this guy. He is a Brit living in the States, worked 17 years at Gallup, been interviewed by countless magazines, he’s been on talk shows like Oprah Winfrey’s, on the talk circuit, gave talks to the managers of some of the big corporations like Cisco, Coca-Cola and Microsoft. Last but not least, he is on the advisory team to the US Secretary of State.

Now that’s something! I went back to his website to learn more about his books and the new launch. Also on the site are some videos. This video convinces me that he is good! I must go and get his books and especially the new one.

The Truth About You: Your Secret to Success is retailing at a discount at Amazon and they even promises to deliver before the launch date.

Absolutely must watch!

Now watch the full lecture.

Need some motivation?
Watch this video.

if you understand the psychology of influence, sales, marketing, and advertising will be easy