Affiliate marketing beckons wary Asia

It may be established in other markets around the world but affiliate marketing still has to win over sceptical advertisers in the Asia-Pacific region.

A key weapon in a marketer’s armoury to reach and acquire customers online, affiliate marketing is by no means a new concept, and yet it has still to catch on in a big way in the Asia-Pacific region.

This article from DigitalMedia 10 September 2008
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